If you live in Silicon Valley, chances are that you are reading this article from your iPhone, while riding in an Uber car to the company you work at that…
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One of the most effective new marketing approaches out there is content marketing. According to the Content Marketing Institute, over 85 percent of brands use it, but less than half…
The Mark Consulting is pleased to announce a new agreement to act as the exclusive provider of marketing and promotion to Augusta Fine Homes. Regarded as one of the best…
Travis Sareault / The Mark Consulting & Marketing The Mark Consulting has been met with great success since its start in 2013, and owes much of this to Dave Pavelich….
As an entrepreneur, you probably spend a lot of time obsessing over data and metrics. And that’s all necessary if you want to build a solid, competitive brand. But if…
Online video ads are one of the fastest-growing ad mediums, far outpacing growth in spending on television and other digital formats. Online video ad viewing exploded in 2013. Over 35…
What does it take to become a viral Internet sensation? In the case of one Texan teen, not much; Alex from Target was simply the subject of a photo that…
Your commercial, as much as it needs to capture the audience’s attention by being entertaining, interesting, informative and relevant, is a sales presentation. Instead of being made in person, it’s…
The successful rebranding and strategic pivot of Tangerine, formerly ING Direct, was the product of strategic insight, thorough analytics and diligent planning. Just as critical was the firm’s ability to…
Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch. ”How many impressions can you guarantee the client each week?” he…