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December 8, 2014
4

A Brief History of Silicon Valley, the Region That Revolutionizes How We Do Everything

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If you live in Silicon Valley, chances are that you are reading this article from your iPhone, while riding in an Uber car to the company you work at that…

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December 4, 2014
3

What exactly is content marketing & why do you need it?

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One of the most effective new marketing approaches out there is content marketing. According to the Content Marketing Institute, over 85 percent of brands use it, but less than half…

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December 1, 2014
3

The Mark Consulting signs with Augusta Fine Homes

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The Mark Consulting is pleased to announce a new agreement to act as the exclusive provider of marketing and promotion to Augusta Fine Homes. Regarded as one of the best…

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November 27, 2014
7

Stepping out of the Shadow

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Travis Sareault / The Mark Consulting & Marketing The Mark Consulting has been met with great success since its start in 2013, and owes much of this to Dave Pavelich….

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November 25, 2014
3

Good companies make you think. Great companies make you feel.

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As an entrepreneur, you probably spend a lot of time obsessing over data and metrics. And that’s all necessary if you want to build a solid, competitive brand. But if…

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November 18, 2014
1

Video ad spending is on a tear: Here are the most important trends shaping the industry

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Online video ads are one of the fastest-growing ad mediums, far outpacing growth in spending on television and other digital formats. Online video ad viewing exploded in 2013. Over 35…

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November 15, 2014
0

5 Indispensable Viral Marketing Tips from Accidental Instant Celebrity #AlexfromTarget

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What does it take to become a viral Internet sensation? In the case of one Texan teen, not much; Alex from Target was simply the subject of a photo that…

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November 11, 2014
0

The #1 Secret to a Great Ad

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Your commercial, as much as it needs to capture the audience’s attention by being entertaining, interesting, informative and relevant, is a sales presentation. Instead of being made in person, it’s…

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November 4, 2014
0

How to rebrand your business in 5 steps

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The successful rebranding and strategic pivot of Tangerine, formerly ING Direct, was the product of strategic insight, thorough analytics and diligent planning. Just as critical was the firm’s ability to…

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November 1, 2014
0

Public Relations, Explained.

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Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch. ”How many impressions can you guarantee the client each week?” he…

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