Consider this statistic: of the people surveyed, 52% said their impression of a company is more positive after receiving a promotional product from them, and nearly 50% use those products…

“I do biz dev.” Few times in history have more ambiguous words been spoken. Ask ten “VPs of Business Development” or similarly business card-ed folks what is business development, and…

Burger King Worldwide Inc. raised its offer price to Tim Hortons’ Inc. executives three times before the coffee chain’s board decided to enter into takeover discussions with the fast food…

At one time or another you’ve probably heard someone say, “All publicity is good publicity!” The old phrase is usually used to comfort someone after, say, a nasty review in…

Employee motivation is a mystery for many managers. But, it doesn’t have to be. Instead, understanding how motivation impacts employee performance, and understanding how to use motivation to improve performance…

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets….

Social media engagement is not just for the tech savvy consumer. Social media engagement has been adopted by the world’s most powerful politicians; it has been integrated into the lives…

I once read about a rock journalist who was on the scene when David Bowie was the biggest star around. At the time, getting an interview with him was almost…

For immediate release: The Mark Consulting is now a supplier of premium and innovative promotional products and POS/POP material that can be used to promote brands, product launches, events, and…