There are tyrants among us, who profess to know a thing or two about public relations. They laugh at activities curated from those in the trenches. Here’s the thing though:…
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WHY IS EMOTIONAL BRANDING IN SO IMPORTANT? People buy based on emotion. In fact, a Harvard study reported that, “Emotion is what really drives the purchasing behaviors, and also, decision…
Over the last year, it’s estimated that 4.7 million Canadians are now working from home, according to an August Statistics Canada data report. With the changes, in large part due…
I’ve been obsessed with learning about Cinemagraph & I can’t & won’t Stop! It’s small and simple movements that are going to work best so there is no need for…
If we compare all the content marketing formats, text (blog posts), audio (podcasts), images (visuals & illustrations) and videos, it is found that videos are more result-effective as compared to…
*According to a recent US Census poll, 5.2% of Americans now work from a home office. *3.6 Million Canadians reportedly work from home, according to various online publications and census…
The sun beats through the window shades. Cuddled in your duvet, you pull the covers up, creating a shield against the impending draft. Your heart rate plateaus. Your breath has…
Mail outs, print ads, radio… you’ve tried some of the old standbys and yet business remains stagnant. Your competition is gaining traction that you’re envious of. You hope that your…
“Deciding what not to do is as important as deciding what to do.” Steve Jobs It’s Tuesday afternoon. Your week has escaped you, and yet, you have so much that…
The rigours of a 24/7 grind have worn on you. You can’t remember the last time you woke up feeling refreshed, ready for the day— before your first cup of…
