At one time or another you’ve probably heard someone say, “All publicity is good publicity!” The old phrase is usually used to comfort someone after, say, a nasty review in…
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Employee motivation is a mystery for many managers. But, it doesn’t have to be. Instead, understanding how motivation impacts employee performance, and understanding how to use motivation to improve performance…
Why I fell in love with Edmonton: Dear #YEG, I’m writing this to you because most people will never understand why I fell in love with such a bipolar cold…
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets….
Social media engagement is not just for the tech savvy consumer. Social media engagement has been adopted by the world’s most powerful politicians; it has been integrated into the lives…
I once read about a rock journalist who was on the scene when David Bowie was the biggest star around. At the time, getting an interview with him was almost…
For immediate release: The Mark Consulting is now a supplier of premium and innovative promotional products and POS/POP material that can be used to promote brands, product launches, events, and…
I was having dinner with friends the other evening, and one of the guests made a familiar statement. “I am not influenced by advertising,” she said. For those of us…
Today’s boldest marketing successes come from the stodgiest of industries: insurance. The affable Aflac Duck has transcended its TV presence by waddling onto T-shirts and coffee mugs. Progressive’s bubbly Flo…
The Internet is alight with the Ice Bucket Challenge, a silly joke that’s being shared on social media by billionaires. Facebook founder Mark Zuckerberg dumped a bucket of ice on…