The successful rebranding and strategic pivot of Tangerine, formerly ING Direct, was the product of strategic insight, thorough analytics and diligent planning. Just as critical was the firm’s ability to…
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Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch. ”How many impressions can you guarantee the client each week?” he…
Social media is considered a must for most businesses in 2014. Why, then, do many local affiliates — franchisees, agents and dealers — shy away from the low cost and…
In the midst of the tragedy unfolding on Parliament Hill in Ottawa on Wednesday, small sparks of hope were seen across social media. After an unnamed Canadian soldier was shot…
Even though the purpose of websites has evolved–from static, online brochures to dynamic e-commerce engines–your website still says an awful lot about you. And your business. For most people, it’s…
The Mark Consulting is pleased to announce a new partnership with Character’s Fine Dining, Edmonton’s premier restaurant. Located in the heart of the city’s downtown core, Character’s has long been…
What makes The Mark Consulting & Marketing different from all other agencies? Most, if not all other marketing & advertising agencies produce ads while leaving you to do all the…
Whether you’re drafting staff memos, blog posts, performance reviews, text messages or product descriptions, you can’t afford to write copy that leaves readers confused or bored. Good writing helps you…
Research shows that 60 to 90 percent of our communication with others is nonverbal, which means the body language we use is extremely important. In addition, it’s especially important to…
The Maximum Fighting Championship is pleased to invite members of the press to a special open training session and media availability to meet several of the fighters taking part in…