Here’s a quick and fun way to enrich your business knowledge: streaming documentaries on Netflix. The online movie and TV service has a vast cache of business and tech documentaries…
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Apple is the company best positioned to take on cable giants like Comcast and Time Warner Cable. That’s one of the key takeaways from a new report on the future…
Everybody is on social media now. OK, that is a slight exaggeration. Only 2 billion of the planet’s 7.2 billion people have active social media accounts. What is even more…
“What’s one thing you’ve learned at Harvard Business School that blew your mind?” I’ve gotten countless variations of this question over the past year. I can’t tell you everything I’ve…
A lot of entrepreneurs and executives shy away from PR and using the press to create their own personal brands. This is a huge mistake. Getting personal PR is extremely…
One of the most popular Dilbert comic strips in the cartoon’s history begins with Dilbert’s boss relaying senior leadership’s explanation for the company’s low profits. In response to his boss,…
Giorgio Taverniti, owner of Frank’s Pizza House in Toronto, was savvy about social media but had limited use for it in his business; it’s hard to write clever tweets when…
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight…
Who Comes to Mind? Defining Top of Mind Awareness What does it take to rank in the top of the class? When it comes to top of mind awareness brands…
Every year, the research company Kantar Worldpanel launches its annual Brand Footprint study, revealing the most chosen and fastest growing consumer-packaged goods (CPG) brands in the world. The study analyzes…
