Every year, the research company Kantar Worldpanel launches its annual Brand Footprint study, revealing the most chosen and fastest growing consumer-packaged goods (CPG) brands in the world.
The study analyzes 11,000 brands in 35 countries and ranks them based on Consumer Reach Points, a metric based on how many households around the world are buying a brand and how often.
Kantar Worldpanel also provides data on the most bought brand in each of the countries it looks at. Some you may never have come across before.
10. Tide — owned by P&G. The detergent brand is also known as Alo, Vizir, or Ace in some countries.
9. Dove — owned by Unilever. The toiletries brand has moved up three positions in the rankings since last year’s report.
The 10 most purchased brands in the world
Lara O’Reilly
May 19, 2015, 7:38 AM 40,623 1
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pepsi super bowl katy perryYouTube/PepsiPepsi is one of the world’s most chosen CPG brands.
Every year, the research company Kantar Worldpanel launches its annual Brand Footprint study, revealing the most chosen and fastest growing consumer-packaged goods (CPG) brands in the world.
The study analyzes 11,000 brands in 35 countries and ranks them based on Consumer Reach Points, a metric based on how many households around the world are buying a brand and how often.
Kantar Worldpanel also provides data on the most bought brand in each of the countries it looks at. Some you may never have come across before.
10. Tide — owned by P&G. The detergent brand is also known as Alo, Vizir, or Ace in some countries.
9. Dove — owned by Unilever. The toiletries brand has moved up three positions in the rankings since last year’s report.
8. Knorr — owned by Unilever. Knorr’s stock cubes, flavor pots, and powder mixes are popular the world over, but the brand’s ranking has fallen one place since last year’s study
7. Lay’s — owned by PepsiCo. The brand’s long-running “Do us a flavor” campaign, in which consumers were invited to suggest new ideas for potato-chip flavors, was credited with boosting the brand’s penetration in the US and in the UK.
6. Pepsi — owned by PepsiCo. The drinks brand grew its Consumer Reach Points year-on-year but remained in sixth place.
5. Nescafé — owned by Nestlé. The instant-coffee brand is still massive but has fallen out of favor with some consumers, dropping to fifth place from fourth.
4. Lifebuoy — owned by Unilever. The soap brand’s mission is to change the hygiene behavior of 1 billion consumers across Asia, Africa, and Latin America. Its educational campaigns on handwashing and children’s handwashing have helped it reach 95% of the population of Indonesia and lifted it to become the second-most-chosen brand across Asia.
3. Maggi — owned by Nestlé. Maggi, which produces instant soups, stocks, sauces, and noodles was the world’s most chosen food brand last year.
2. Colgate — Colgate-Palmolive. Colgate is the only brand bought by over half the world’s households, with its combination of hygiene and cosmetic dental products boosting its reach by 3% year-on-year.
1. Coca-Cola — the Coca-Cola Company. Coke maintained the top spot for the third straight year, despite losing reach points. The company continues to dominate, but it is struggling to maintain sales growth in developed markets like the US where consumers are opting for healthier drinks.
Written by: Lara O’reilly Source: www.BusinessInsider.com
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THE MARK CONSULTING & MARKETING