October has always been known as the change in season for when fall starts to really take charge, tree’s change colour, we start to feel the cooler breeze and of course( if you are Canadian, Thanksgiving) and always Halloween. But now October is known for a different reason, it is known as Breast Cancer Awareness Month.
We all have seen the cute little Pink Ribbons or have come across the NFL players with their pink shoes and socks. As much as this brings attention to the matter at hand, the fact is breast cancer is something that should be discussed all year round. Statistic’s state that 1 in every 3 people we know will either end up with and/ or will know someone who will have cancer. The truth of the matter is that Breast Cancer should be discussed 365 days of the year and not just 31. In fact majority of breast cancer survivors have come to dread what October represents…. Suffering from such an affliction is an intense battle and for those who make it out, October is an unprecedented reminder of what they dealt with. Please don’t get me wrong, it is not as though they hate the idea of supporting such a great cause, the problem is that it has become a commercialization on what the cause truly represents.
When you think about breast Cancer think about the support our Mother’s, Sister’s, Grandmother’s, Aunt’s and friends deserve all year beyond October…. Oh and Gentlemen please don’t think you are immune to it, male breast cancer is more common than you think…. Take a minute to google it!
Take a minute and look beyond the usual charities associated with Breast Cancer in October and dive into those that are beyond the commercial industry.
Written by: Kat Ross (The Mark Staff)
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THE MARK CONSULTING & MARKETING