Ed Kapp, The MARK Consulting & Marketing
EDMONTON — Integra Tire has struck a deal with The MARK Consulting & Marketing.
Starting immediately, the Edmonton-based enterprise will guide Integra Tire’s social media presence — including Facebook, Twitter, YouTube and Instagram — and will roll out a new-and-improved website as well as produce twelve new video spots for the well-known company, which has nearly 80 stores open across Canada.
Marketing manager Laurie Sadoway says social media plays a “huge” role in her industry — and she only expects that role to grow dramatically in the years to come. With that in mind, working with Mark Pavelich’s organization seems like a perfect fit for Integra Tire.
“(Pavelich) is really good with social media,” Sadoway says. “Through our sponsorship with (MFC), we’ve noticed how well he does it — and he’s doing it for his other customers.
“It’s exciting because Mark is a great guy with a lot of energy,” she continues. “He has some really great ideas and, like I’ve said, with the team he has in place and what he does every day on social media, I think that’s only going to make us more effective and help us move forward.”
Pavelich, for his part, is more than excited to hit the ground running.
“I couldn’t be happier and more grateful to work with such a respected and established organization,” Pavelich says. “We’re going to do some really great things together — this year and in the years to come.”
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