An idea can turn to dust or magic, depending on the talent that rubs against it.” First of all, it’s important to note that advertising is a component of marketing. Marketing refers to preparing a product for the marketplace. Advertising is making your product and service known to an audience or marketplace. Advertising is a specific step of marketing. Advertising uses the data and research collected by marketing strategies to best communicate the brand.
Marketing is a more controlled and wider-reaching process, while advertising is specific to brand communication. In a way, marketing is both research and practice, while advertising is straight practice. Marketing involves consumer behavior and marketing research, while advertising involves creative endeavors like design and multimedia production.
“Stopping advertising to save money is like stopping your watch to save time.”
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By @MarkPavelich CEO The Mark Consulting & Marketing
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