There are some common pitfalls to avoid when designing your organization’s website. These errors, which range from poor visuals to disjointed navigation, unappealing content, and a lack of clear call to actions, will prevent users from engaging with your website and, ultimately, your brand. At the Mark Consulting & Marketing we’ve made hundreds of websites for our clients and been through it all.
Ineffective call to action
A common mistake that inexperienced web designers make is failing to include prominent call to action buttons. You can spend so much time making sure the site looks good and explains what you’re offering that you forget to make it clear how visitors can do what they want to do, whether that’s buy something or sign up for something. Begin, Add to Basket, Contact Us, or Sign Up. Whatever the call to action is, it must be clear, concise, and easily accessible.
Visuals that are cluttered
There are a lot of bases to cover when your website serves as your primary branding tool, shop window, shop floor, and point of contact for customers, clients, and partners alike. As a result, information overload and cluttered pages may occur.
Your website is slow to load
Another common web design blunder is slow page load times. Websites can load slowly for a variety of reasons, the most common of which is poor web hosting. Did you know that if a web page takes more than three seconds to load, 40% of users will abandon it?
Another thing that could be slowing down your site is having too many elements. Consider using Google Page Speed Insights or Varvy to test the load speed of your site. You may want to have a designer optimize your site for faster loading speeds based on your results.
Using difficult-to-read fonts
Swirly fonts on your website may look nice, but they are hard to read. Use professional-looking fonts that are easy to read. Don’t use dark text on a dark background and avoid using flashy colours like pink and yellow.
Check us out and let us build you your dream website that will not only look good but will also drive sales to your business.
by @MarkPavelich CEO The Mark Consulting & Marketing