Use Your Content to Build Relationships

By August 14, 2021Blogposts

Stop selling to your customers. They want more from you and your business before they purchase from you. It’s why so many customers complete their own searches about your company before they ever even speak to a sales person.

The key is the way you approach content creation. We’ve gathered a few of @MarkPavelich’s favorite tips and tricks for using content to build relationships that turn into sales.

𒊹When it comes to building relationships, you can’t just talk at your customers. That’s a lecture, not a relationship. Instead, you need to focus on engaging with your customers in a back-and-forth dialogue, which can be done through content.

𒊹 Customers want to interact with people and not companies, so make your company personable. Add candid pictures to your social media posts that show your company as it is.

𒊹 One of the best ways to build a relationship is to focus on answering problems and providing help. Potential customers want to know that you care about them. So the more you can do to provide useful and relevant information, the better.

𒊹 Story telling is a way to demonstrate your brand, what it stands for, what you believe in, and what you offer. It humanizes your business, which is vital for building trust and relationships that last. Reach out today to #TheMarkConsulting & #Marketing but make sure you’re ready!!!

Keep these stats in your mind bank moving forward.

Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%).

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.

Conversion rates are nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%).

86% of highly effective organizations have someone in charge of content strategy.

@MarkPavelich CEO

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