Twitter Updates Video Playback to Ensure a Higher Quality Viewing Involvement

By September 25, 2021Blogposts

Some good news: Twitter made updates to improve video quality.

Starting now, videos you upload to Twitter will appear less pixelated for a better watching experience.

So what does that mean in practice? Well, you know how sometimes tweeted videos get pixelated back to Commodore 64 times when they start playing in-stream? Now, that shouldn’t happen, or it should happen a lot less, with Twitter’s updated formatting process now working to provide a better, smoother video playback experience.

In terms of technical specs, nothing has changed – Twitter’s current video upload specs are:

* Minimum resolution: 32 x 32

* Maximum resolution: 1920 x 1200 (and 1200 x 1900)

* Aspect ratios: 1:2.39 – 2.39:1 range (inclusive)

* Maximum frame rate: 40 fps

* Maximum bitrate: 25 Mbps

Twitter also notes that for video ads:

“1200 x 1200 pixels is recommended for 1:1 aspect ratio. 1920 x 1080 pixels is recommended for 16:9 aspect ratio. Larger videos will be better optimized for when users click to expand videos.” This update doesn’t impact these requirements, but Twitter’s back-end processing will now be better equipped to ensure your videos look their best, whenever somebody comes across them in-stream.

So, now your tweeted videos won’t look like you’re watching them through a dirty windshield on a snowy day, a great update for everybody.

5 Twitter Stats We Thought You Should Know:

  • 42% of online Canadian adults have a Twitter account

Like their American counterparts, Canadian Twitter users are likely to have a high annual income (over $60,000) and a college degree.

  • Twitter’s user base is predicted to grow 2.4% in 2021

eMarketer originally predicted that Twitter would see 2.8% growth in 2020, but the pandemic changed everything. In October, they revised their 2020 forecast to growth of 8.4%.

Things should slow down to a more normal pace in 2021 with 2.4% growth, followed by 2.0% growth in 2022.

  • Twitter turns 15 in 2021

Launched in March 2006, Twitter hits the decade-and-a-half mark this year.

  • Twitter has far more male users (70%) than female users (30%)

Nearly ¾ of Twitter’s audience is male, an important consideration when thinking about how you can use this network to connect with your particular audience. (Male and female are the only options Twitter reports for gender.)

In the United States, the gap is smaller: 54% of U.S. Twitter users are male, and 43% female.

In Canada, the gap is even smaller: 43% of Canadian online men have a Twitter account, and 41% of Canadian online women.

For a wider view on Twitter’s users, check out our in-depth breakdown of Twitter demographics.

  • 28.9% of Twitter’s audience is 25- to 34-years old

That’s the largest age segment, closely followed by the 35- to 49-year-olds at 28.2%.

Men outnumber women in all age categories, but especially in these two largest cohorts.

@MarkPavelich CEO

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