Small businesses especially love deals. In-depth research shows that SMEs respond to price more than other marketing tactics. Social media helps small businesses because of that. Social media followers and advertisers are likely to be your target customers. These people look for trustworthy, valuable brands. Find them and get their attention, whether they’re followers or not, at the lowest cost. Thankfully, Twitter Ads offers targeted advertising at a low cost per impression for any business (CPM). These ads let you offer promotions at very low prices without sacrificing quality or effectiveness (which is great news if you want to keep costs as low as possible). This article will teach you everything you need to know about Twitter advertising to start boosting your bottom line…
Twitter Ads?
Twitter’s “Newsworthy Promotions” let businesses place their ads in people’s timelines based on their interests. You can buy feed ads to promote a sale if your followers are looking at tweets about it. Twitter Ads requires a Twitter account and “Create an ad.” You can access the Twitter Ads dashboard here or follow these steps. Select the ad type and “Audience” when creating an ad. “Promote” or “Reach” ads can target “People who follow you” or “People in your city.” You can also link your ad to a keyword. (For keywords related to promoted content, select “Keywords for Promotions”). After choosing the ad type, audience, and keyword, choose the “Ad format” for your ad. Ad formats:
Twitter Ads Guide
Starting Twitter Ads requires some considerations. First, test ad copy and images. These ads can increase brand awareness by using your company logo and stock images, but you can also use creative, eye-catching text ads to reach more potential customers. Second, track ad clicks. You can track impressions but not clicks. The “Impression details” section of the Twitter Ads dashboard shows how many times each person saw your ad. Measure ad performance, not just likes, clicks, or impressions.
Twitter Advertisers: Who?
Any Twitter user can create Twitter Ads. Twitter Ads require a verified account and a follower. After meeting these requirements, you can read about starting your first Twitter Ads campaign.
Study Other Brands’ Successes and Failures
Learn from other brands to increase brand visibility and lead generation. Find successful Twitter Ads campaigns online with many resources. The Moz “Twitter Ads Success study” highlights the best new Twitter Ads campaigns. This monthly report includes over 1,000 brand campaigns of all sizes.
Twitter Ads can increase website clicks, retweets, and leads for salespeople at live events and conferences. Anyone with a website or ad can market cheaply with Twitter Ads. Even small businesses can use Twitter Ads to reach new customers.
by @MarkPavelich CEO The Mark Consulting & Marketing