The State of Video Marketing in 2021.

69% of respondents prefer to watch short video.
87% of marketers said that video provides for positive ROI.
18 hours a week is the average time people spend watching online videos.
83% of people claim that video increases the average time a user spends on a page.
85% of users say that they would like to see more video content from businesses in 2021.
Eight out of 10 respondents reported that video impacts sales directly.
Businesses using video for marketing purposes in 2017 it was 63% in 2018 it was 81% in 2019 it was 87% two thousand 2085% and now in 2021 it is 86%

Statistics by Platform

YouTube has two billion active users

1 billion hours of video watch daily

45% more daily livestreams took place on YouTube since the beginning of 2020

70% of YouTube videos are watched from mobile devices

70% of users purchased from a brand after watching their YouTube add

62% of people said they’ve become more interested in brand after seeing it on Facebook stories

50% of Facebook live views increased by 50% since spring of 2020

2.8 billion active users on Facebook

34 minutes a day is the time Facebook users spend on the platform

1.2 billion users visit Facebook watch every month

80% of respondents say that how to videos are there favorites

63% mobile shot stories are 63% more likely to outperform studio shot ones

1 billion active users on Instagram

One to two hours daily is the average time users spend on Instagram

90% of Instagram users follow a business

Twitter has an advertising audience of 353 million Twitter video

187 million monetizable daily active users

70% male users versus 30% female users

62% increase in video views from 2019 to 2020

1 billion active users on tick tock.

60% of TikTok users come from Gen Z.

25% vertical full screen videos get 25% higher watched thru rate.

55% of TikTok users have uploaded their own video content stats on video marketing.

46 minutes a day is the time an average tick tock user spends on watching videos.

YouTube [88%] is the most popular platform among marketers for sharing videos, followed by Facebook [76%], LinkedIn [66%], and Instagram [65%]

YouTube-88%

Facebook-76%

Linked In- 66%

Instagram-65%

Twitter-38%

Facebook Live-32%

Instagram TV-28%

TikTok-15%

Snap Chat-9%

@MarkPavelich CEO TheMarkConsulting.com

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