The State of Video Marketing in 2021.

By October 2, 2021Blogposts
  • 69% of respondents prefer to watch short video.
  • 87% of marketers said that video provides for positive ROI.
  • 18 hours a week is the average time people spend watching online videos.
  • 83% of people claim that video increases the average time a user spends on a page.
  • 85% of users say that they would like to see more video content from businesses in 2021.
  • Eight out of 10 respondents reported that video impacts sales directly.
  • Businesses using video for marketing purposes in 2017 it was 63% in 2018 it was 81% in 2019 it was 87% two thousand 2085% and now in 2021 it is 86%

Statistics by Platform

  • YouTube

YouTube has two billion active users

1 billion hours of video watch daily

45% more daily livestreams took place on YouTube since the beginning of 2020

70% of YouTube videos are watched from mobile devices

70% of users purchased from a brand after watching their YouTube add

  • Facebook

62% of people said they’ve become more interested in brand after seeing it on Facebook stories

50% of Facebook live views increased by 50% since spring of 2020

2.8 billion active users on Facebook

34 minutes a day is the time Facebook users spend on the platform

1.2 billion users visit Facebook watch every month

  • Instagram

80% of respondents say that how to videos are there favorites

63% mobile shot stories are 63% more likely to outperform studio shot ones

1 billion active users on Instagram

One to two hours daily is the average time users spend on Instagram

90% of Instagram users follow a business

  • Twitter

Twitter has an advertising audience of 353 million Twitter video

187 million monetizable daily active users

70% male users versus 30% female users

62% increase in video views from 2019 to 2020

  • TikTok

1 billion active users on tick tock.

60% of TikTok users come from Gen Z.

25% vertical full screen videos get 25% higher watched thru rate.

55% of TikTok users have uploaded their own video content stats on video marketing.

46 minutes a day is the time an average tick tock user spends on watching videos.

YouTube [88%] is the most popular platform among marketers for sharing videos, followed by Facebook [76%], LinkedIn [66%], and Instagram [65%]



Linked In- 66%



Facebook Live-32%

Instagram TV-28%


Snap Chat-9%

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