If we compare all the content marketing formats, text (blog posts), audio (podcasts), images (visuals & illustrations) and videos, it is found that videos are more result-effective as compared to any other content marketing format. Videos can create a great impact on your overall marketing results.
But, why videos are more powerful than any other content marketing format?
The simple answer to this question is, they are powerful because they are more engaging and interactive as compared to any other format of content marketing. This is the reason why your business should start video production. But, how you can get started?
Don’t worry, with “The Mark Consulting & Marketing”, your business would be able to achieve all its video production and marketing goals.
Here we provide various services such as social media, website designing, graphic designing, product promotion, video content creation, and many other digital services.
In this post, we will elaborate on some reasons why video product is crucial for your business:
- Informational & Educating
The number one reason why your business should focus more on producing video content is that they are informational and educating. Videos help your audience in understanding your product or service in a much better way.
According to the recent state of video marketing by Hubspot,
“97% of marketers claim that videos help customers understand products.”
With the video content, your potential customer can have a great up-close look at your products or services. With a clear understanding of the product, the customer can make an immediate decision regarding whether to buy your product/service or not.
- SEO Factor {I use this term loosely}
Search Engine Optimization (SEO) is the biggest factor in the digital marketing industry. Another reason why you should focus on video content is that major search engines like Google, Yahoo & Bing give more priority to video content.
Search engines see videos as high-quality content and search engines itself promote your videos when you optimize them correctly. So, for improving search engine rankings, focus on video content creation related to your products, services or business niche.
- Easy to Share
When you start uploading video content on top video search engines like YouTube, Vimeo, etc., it makes easy for users to share your video with others. Users can directly share your video using the video’s link or they can embed code for sharing the video on their site.
If your product and video content has quality, your viewers start sharing your content on your behalf. Once you do a bit of promotion of your videos and build enough audience, your audience may start promoting your videos.
For creating high-quality video content for your business and publishing it on various platforms, you have to hire expert professionals just like “The Mark Consulting & Marketing.” With “The Mark Consulting & Marketing”, you would be provided with high-quality video content for your business that will help you in achieving your online marketing goals.
“Keep in mind you can shoot the greatest video of all time but if it’s not promoted via Facebook, Twitter, Instagram, Pinterest, Youtube and customized 20-30 GIF’s for it, you might as well toss it in the garbage because it will be useless.”
By @MarkPavelich CEO The Mark Consulting & Marketing
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