To be strategic is to concentrate on what is important, on those few objectives that can give us a relative advantage, on what is important to us rather than others. It is also a fantastic time to assess your public relations strategy. PR is the perfect way to expand your consumer awareness in a cost-effective, credible way. Don’t just write a press release and blast it to the media. Instead, carefully create a target list of media outlets that you think would like to hear about what’s going on with you as an entrepreneur and your corporation. your media pitch and then reach out to each outlet with your story.
This time of year people are consuming more media than ever before, so get your brand out there. Knowing your audience can make or break your social media presence. Using photo editing and design apps, you are able to add eye-catching fonts, stickers and fun effects. This will make your content stand out and be significantly more engaging. Demonstrate a strong, steady, professional social media feed will without a doubt take your business to the next level.
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By @MarkPavelich CEO The Mark Consulting & Marketing
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