The vertical scrolling stream shows both video and still image Pins.
Pinterest is the latest social media app looking to lean into the TikTok-inspired trend of a scrolling, vertical feed of content, with a new ‘Watch’ mode being tested for Pin discovery.
The new full-screen discovery option includes both a ‘Browse’ and a ‘Watch’ display, with the ‘Browse’ mode being the traditional Pinterest search feed, and the ‘Watch’ mode switching to a TikTok-style presentation of the same, with both video and still image Pins displayed in the vertical scrolling stream.
Pinterest didn’t provide any specific info on this test, nor how many users can access the Watch feed. But again, it seems like the popularity of TikTok is inspiring even more UX choices in more apps, as platforms look to move in line with emerging usage behaviors, and maximize engagement.
For Pinterest to at least try the same. I mean, if an app has visual-aligned content, and they know that people are increasingly looking to view such in a vertical, full-screen feed, why not provide a means for them to do so, with a view to maximizing user engagement.
It is a logical advance in this regard that Pinterest is trying at least the same. I mean, if an app contains visually-aligned content, and they know that people are increasingly looking for a full-screen vertical feed, then why not offer it to maximize user engagement? .
It may be a small-scale test, and it may fall flat, but it again seems like a sensible experiment – and Pinterest is already in line with the trend of social stories (through Idea pens), it also fits into the more progressive approach to app development.
Will it help people discover more content via Pins and strengthen the development of the platform as a no-trade window? We will keep you informed of any progress.
@MarkPavelich CEO TheMarkConsulting.com
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