It’s tempting to assume you must select between social media channels while marketing. LinkedIn? Facebook? TikTok? Or Pinterest? Options are endless. Many firms believe they can’t promote on many social channels at once. You may not think of them as “social media” methods, but there are many ways to sell your company across different networks. You may connect your social media accounts to your blog if you have one. You may generate profile photos for all your accounts and share links to them on other sites.
Facebook for Business: What you’re probably missing
A quick search for “Facebook marketing” will turn up thousands of articles about how to best use Facebook for your business. And while many of those articles are perfectly valid, you’re probably missing out on a key (and often overlooked) opportunity for furthering your reach as a business owner. Most businesses using Facebook for marketing miss out on a huge opportunity to connect with their followers: the ability to personalize an individual’s experience while they are on your page. While the wall posts, sponsored posts and paid ads that you include in your feed can be customized, the content that people actually see when they go to your page is less likely to include content that is relevant to them.
Instagram Marketing Strategies
If you’ve heard that Instagram is for posting pictures or for selling products, then you’re missing out on a great opportunity to gain followers and build brand awareness. There are 10 ways to use Instagram for marketing, which include building an audience, increasing brand awareness, driving traffic, engagement and sales. Build an audience – While it’s possible to build an audience around any theme with Instagram, be sure to explore and consider your target market in the process. With a target market in mind, you can post images that will resonate with them. While you may not have the same type of reach that you would with a more general audience, the messages that you post will be much more relevant to your target market.
Twitter Marketing Strategies
If you’re avoiding Twitter marketing because you don’t know where to start, take a look at the ways that businesses are using Twitter in their marketing efforts: Engage with your community – Twitter is all about engagement. Find conversations that are taking place that relate to your brand or product, and jump in to give your two cents. Create content – Create and curate content that your audience will want to read. If you’re not sure what your audience wants to see, take a look at other accounts in your industry. What are they posting? What type of content is resonating with followers? Find your niche – Find the people who are talking about your product and engage with them. Reach out to your competitors and see if there are any partnerships that might make sense. Build your brand – Your Twitter feed is another place where you can build your brand. What tone should your Twitter feed have? What reputation do you want to have?
YouTube Marketing Strategies
If you’re wondering how you can use YouTube to market your business, you’re not alone. Many marketers feel that it’s difficult to find a way to fit YouTube into their marketing strategy. So how can you use YouTube to market your business? Here are a few strategies: Create an explainer video – An explainer video is a short video that explains what your business does or how your product works. They’re great for boosting your SEO, increasing conversions, and can be easily shared on social media. Create a video series – Video series are becoming more and more popular. If you want to go the video series route, you can create a video series that is relevant and consistent with the image that you want to portray. For example, if you run a college blog, you could create a video series that teaches students how to succeed in college. Create consistent content – Consistency is key when it comes to YouTube. Make sure that you’re posting on a regular basis. You don’t want to overwhelm your followers, but you also don’t want them to forget about you.
Google+ Marketing Strategies
Google+ marketing is a wonderful approach to engage fans and promote your brand. Here are some Google+ marketing strategies: If you don’t have a Google+ Business Page, create one. Google+ Business Page is your Google+ hub. Engage in relevant Google+ communities for your company. Post quality material – Ensure your followers get excellent stuff. Remember to engage, not sell. Google owns YouTube, therefore you may cross-post videos to Google+.
Social media marketing might have you locked in a rut. It’s easy to think Instagram, Twitter, and Pinterest are the only ways to contact consumers. We’ve examined non-social media marketing tactics. You may develop an email list or guest post to increase website traffic. You can reach new clients and connect with existing ones without using social media.
by @MarkPavelich CEO The Mark Consulting & Marketing