Given that Facebook and Twitter are also testing ticketed events, in different forms, it makes sense for LinkedIn to also try out the same, with the professional focus of the platform, again, leaning into that trade show audience, that’s willing to spend on professional development.
Being ready to host ticketed occasions may well be every other a part of this, with creators then ready to percentage paid, digital purposes with their LinkedIn target market, offering every other road to monetization in their paintings.
“Amid the changing world of work and transition to a nearly all-remote workforce, LinkedIn Events has seen a surge in growth, with 21 million people attending an Event on LinkedIn in 2020. We continue to learn from member and customer feedback and test new ways to improve the experience. As part of this, we are exploring options for payment in the Events product based on feedback from event organizers.”
As we see, that could be a huge boon for industry event organizers, many of whom have lost huge amounts because of the COVID-19 restrictions forcing the cancellations of their regular programming.
However, till now, many are still considering their options, with the forced move to virtual events highlighting new, as well as cheaper possibilities for similar showcase displays and functions.
More About LinkedIn’s Paid Events:
That means if people are getting a good experience from such, and there is a way that brands and organizers can make money from the same, looks like it could be a popular option.
Also, the addition would add to LinkedIn’s broadening creator monetization push.
Additionally, LinkedIn added “Creator Mode” back in March as a means in order to help creators better showcase their work, while it also recently launched its new $25 million Creator Accelerator Program “to help creators build their audience and amplify their voice”.
However, LinkedIn has not provided any information on a live test of the option yet. but we’ll keep you updated on any progress.
LinkedIn Quick User Stats
- LinkedIn now has over 722+ million members.
- LinkedIn has officially passed the half-billion usermark! Since they were founded in 2002, they’ve continued to grow their user base year after year.
- 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.
- Of the 2 billion Millennials globally, 87 million of them are on LinkedIn.
- Of the 2 billion Millennials globally, 87 million of them are on LinkedIn.
- 30 million companies are on LinkedIn.
- 91% of marketing executives list LinkedIn as the top place to find quality content.
@MarkPavelich CEO TheMarkConsulting.com
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