If you want to build your Instagram audience, and maximize engagement in the app, you need to start with the basics.
Building an effective profile is the first step, while posting consistency is also critically important, so you need to map out an upload schedule, and stick to it. It’s also worth trying out the different content options on the platform, like Stories and Reels, in addition to feed posts.
Build a strong brand.
Clarity, creativity, and consistency are king for enterprises aiming to build brand awareness on Instagram.
Try to focus on core areas like, creating style patterns that keep your images looking fresh, and mastering hashtag use. You should also be interacting regularly with your followers to build up engagement and loyalty.
75% of Instagrammers stating that they take actions “like visiting sites, searching, or telling a friend” after being influenced by a post, mastering the platform’s range of advertisement formats is essential.
The platform offers a few key video formats to create Instagram ads: single video ads offer the opportunity to create up to 60-second commercials, carousels allow more message real estate by enabling followers to swipe across for additional images or videos, and Instagram Stories offer a vertical full-screen format where images and videos can be spliced together to create visually arresting ads.
Give GIFs a chance.
With research showing more people watch to the end of videos that are 15 seconds or less, learning how to create and how to post a GIF should be mandatory for your marketing .
Celebrating its 30th anniversary in 2017, the GIF format is more appealing than photos – GIFs are shared more than either JPEG or PNG formats – and are more cost and time-effective than producing videos.
With over 1 billion gifs existing today, these videos surely are a gif that keeps on giffing.
Instagram traffic can help boost visits to your website with the platform allowing for a single clickable link in your bio.
Maximize the potential of your link with special offers and promotions to encourage followers to click through. You should also combine strong calls to action with your URL in a text overlay on any images or videos.
In Instagram stories, you can insert a link with a “Swipe Up” CTA if you have over 10k followers.
Don’t forget that all of Instagram’s ad formats offer a call-to-action button that followers can click on to take them to your website.
If you have partnered with influencers, work with them to promote your URL in their own content as well.
@MarkPavelich CEO TheMarkConsulting.com
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