What is engagement? And what impact does it have on your Instagram presence?
Engagement is when someone actively responds to your content or profile. If lots of your Instagram followers respond to you, you have a high engagement rate. If you have a large audience but don’t get many interactions, you might have an engagement problem.
In fact, low engagement can cause serious damage over time. The Instagram algorithm chooses which posts to show by constantly assessing whether your content is relevant and interesting to followers. So if no one interacts with your content, the algorithm will see your content as low-priority and your overall reach will get smaller and smaller.
But it’s not just about maintaining a big audience. Engagement is also a good predictor of whether someone will actually purchase from you. And when you get right down to it, that’s the main priority for most businesses on social media.
You can learn more about engagement by opening your Instagram Insights and tapping on Post Insights for individual posts. You’ll see a screen that lists the number of different interactions and gives you a total. Most usefully, it also shows you the proportion of accounts reached who already follow you and details about whether people found the post through hashtags or directly from your profile.
Instagram user and usage statistics Fun fact: Instagram surpassed the 1 billion global user mark as 2020 came to a close. A massive milestone that was seemingly only reserved for the likes of Facebook, this stat is a testament to Instagram’s staying power. In fact, Instagram’s user growth has been consistent and doesn’t show any signs of slowing down.
Key takeaways Instagram’s user growth has been steady and consistent, especially among the younger crowd. Building on the point above, Instagram’s users are among the most dedicated in terms of how frequently they log in. The sheer number of app downloads signals the importance of mobile optimization for your Instagram marketing. Enjoy and remember to have fun.
@MarkPavelich CEO TheMarkConsulting.com
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