Here are 5 ideas you can try today to increase your Facebook Page engagement:
- Try videos
- Go live
- Boost your top posts
- Experiment with new content
- Reply comments
Videos
If you’re wondering how to craft your Facebook posts, we think you should try videos.
From what we have seen this year, videos perform best on Facebook in terms of reach and engagement.
- More than 4 billion video views take place on Facebook every day.
- 500 million viewers watch 100 million hours of video content on Facebook daily.
- 65% of all Facebook video views come from mobile users.
- 85% of Facebook users watch videos with the sound off.
Go Live
Take your videos up a notch by going live.
Whenever you go live, your video will shoot to the top of your followers’ Facebook news feeds.
On top of that, people who have interacted with your page frequently or recently will get a notification letting them know you’re live!
The boost in the news feed plus those notifications are a recipe for engagement!
After your live broadcast is over, the video will appear on your Facebook page.
Boosting a post is a simple form of Facebook advertising that allows you to get your post in front of more people, and thereby increase your chances of engagement.
Boost your top posts
According to Facebook: Worldwide, there are over 1.5 billion active Facebook users. Canadians are the most active Facebook users in the world. There are more than 19 million Facebook users in Canada. Yet within that huge potential audience, it can sometimes feel tricky to find your target market. Using the Facebook Boost Post button is the simplest way to expand your reach with just a few clicks and a small investment.
New content is always a good thing
Another way to keep up with the ever-changing social media landscape is to constantly experiment with new content.
Videos are taking the lead. Brands who started on video early before it became the norm were able to benefit from the trend the most.
Testing new types of content keeps you at the edge of the latest trends.
Reply comments is a must
Commenting and replying on your own Facebook posts are a great way to build a more active connection with your audience and strengthen your presence on Facebook.
Turn on comment notifications
Facebook perceives a “comment” as a powerful engagement, so it is beneficial for your page to encourage your audience to start a discussion within the comment section. Enabling comment notifications from your page allows you to get informed to see the followers’ comment and therefore you can reply quickly.
Here’s how to enable comment notifications.
For pages
- Click Settings at the top of your Page.
- Click Notifications in the left column.
- Edit your notification settings.