Your business needs a strong online presence, whether you have a storefront or not. Websites are your business’s digital front door in today’s connected world. Customers go there to learn about your products, services, and competitive advantages. Quality websites take time and patience. Building a good site is worth the time and money. A good website can boost your search engine rankings, increase organic traffic, and make it easier for potential customers to find you.
Your Website Needs SEO
First, why SEO is important. SEO-friendly websites can boost search engine rankings, traffic, and sales. SEO matters for all businesses. Large corporations can invest heavily in SEO campaigns and profit. However, small businesses rarely have time to optimize their websites. An effective SEO strategy is crucial as online competition grows.
SEO-Friendly Website Creation
More people are using the internet to research and shop. SEO-friendly websites help potential customers find them. Seven SEO-friendly website tips.
Mobile-friendly your website.
55% of internet users use smartphones. Make your site mobile-friendly because this trend will continue. Smartphones will likely remain the most popular device in people’s daily lives, even though laptops are becoming more important. You make it easier for potential customers to find your site and give them the best experience if a significant portion of your traffic is mobile. Mobile users search for products and services more than desktop users, making this even more important. Thus, mobile site navigation is more crucial.
Use graphics and photography wisely
Next, SEO-optimize your images. Poor image optimization hurts SEO. Especially for website images. These images should match your site’s style and content. They should match your website’s design and be high-quality to avoid blurring or pixelation. Avoid stock photos. Instead, use your own or professional stock photos. Avoid blurry or oversize photos.
Incorporate video into your site
Now, it would be a shame to have all that is great about your website and then ruin it with inappropriate, low-quality, or YouTube Community Guidelines-violating videos. So make sure your videos are appropriate, high-quality, and follow YouTube’s Community Guidelines. Your video titles, descriptions, and captions can include relevant keywords. Add keywords to the audio track to improve SEO.
Make sure your website stands out from the competition. SEO is essential for small and large businesses. In the competitive world of internet marketing, these SEO-friendly strategies can help your business grow. These strategies can boost your business’s online traffic and appeal to potential customers. You decide if you’ll use these website strategies. You’ll see the difference once you do.
by @MarkPavelich CEO The Mark Consulting & Marketing