Good and bad logos are everywhere. Logos are brand identities in graphic form. Typefaces, colours, and symbols. It’s your brand name’s first impression, so make it engaging. A good logo can set your company apart. It prepares potential customers for your brand’s in-person experience. If no one understands your logo, it can hurt your branding.
Design without numbers.
Logos are more than lines on paper. It must “speak” for your company and culture. However, most logos are from the 1960s. That was long ago. Logo design software makes it easy to create a logo. Most logos have patterns too. It could be a square or your colour scheme. You want to emphasize the logo and define yourself.
Show, not tell.
Your logo represents your company. Thus, it should promote your goods and services. Logo design requires more. Show people what your company does. Telling logos devalue your brand. Because customers won’t know why to choose your company, you’ll lose many. Wouldn’t you prefer customers who love your brand and products to those who don’t know why they’re choosing you?
Be precise.
Try making a clear, concise, and to-the-point logo. Your logo will be clear and readable. Consider the following to simplify your logo: The logo should be self-explanatory. The logo should stand alone. – Your logo should reflect your company.
Why?
“Why?” when designing your logo. You’re designing more than a logo. You’re portraying your brand and its mission. Your company’s logo is its face. Your logo should reflect your values. The logo needs a story, meaning, and purpose.
Combine features for a strong identity
A logo’s features should establish its identity. Your logo’s colour palette, shapes, and typefaces will make a big impression. A simple logo won’t stand out. A strong visual identity requires a mix of elements. A strong logo can be made using various methods. For an even logo, use a grid system. Create a strong logo with different colour palettes. Geometric shapes make strong logos.
Show-and-tell logos are best. Only a logo design expert can help you create a brand-boosting logo. Make sure your logo speaks to your target audience because it’s your company’s first impression. Follow these five tips to create a logo that speaks.
by @MarkPavelich CEO The Mark Consulting & Marketing