Nearly every company is on Instagram, Facebook, YouTube and Twitter and if you’re not, do you hear that train living the station without you?
Maintaining contact with followers requires these platforms. You should be marketing on these sites. Social media marketing can attract new customers who aren’t just interested in your product but ready to buy. These sites have made it easier than ever for people to find your business and contact you, so you must use them to stay competitive. Here are some good reasons to use social media for marketing rather than just customer support:
Talk About Your Brand
Social media mentions of your business indicate interest in your products or services. You can make more sales if you can tap into this desire before it becomes a potential customer. When someone loves your business on social media, they tell their friends, family, and colleagues about you, which is huge. When people read about your brand and products, they want to know more, which is a great way to reach new customers.
Reach New Prospects
If you’re interested in reaching specific groups of people with your social media marketing, you can do this so you can target specific demographics that may not have been able to find you otherwise. For example, if you’re selling sports-related products, you can target people who are into sports and are of a certain age or you can target people who love dogs. You can also reach new customers by focusing on niche markets or even specific countries.
Long-Term Relationships
Building long-term relationships with customers on social media can create a loyal community of followers who are more likely to recommend your brand to friends and colleagues. Interacting with customers builds trust and loyalty. This is a huge benefit because it means you’ll have many people on your side if your products or services have issues. This is good because they trust you and have built a relationship with you, so if your brand fails, they’ll support you.
Word-of-mouth Marketing
Social media is a great way to spread your message and generate referrals from followers. The more people you interact with, the more likely someone will tell their friends about your business, especially if you respond to their comments. This promotes your brand and raises awareness. Ask your followers what they want from your business on social media. This will help you prioritize customers and grow your social media presence.
Marketing plans need social media. It can attract new customers, build long-term relationships, generate word-of-mouth, and more. Successful social media marketing requires avoiding common mistakes. Avoid these social media marketing mistakes to maximize social media use. Avoid these social media marketing mistakes to succeed. Failing to plan social media is the first mistake. Avoid social media marketing mistakes by planning. Next, use social media for marketing, not customer support. Social media marketing can help you reach new customers, build long-term relationships, and generate word-of-mouth.
by @MarkPavelich CEO The Mark Consulting & Marketing