Facebook and Instagram and all of its apps go down simultaneously
Facebook’s apps — which include Facebook, Instagram, WhatsApp, Facebook Messenger and Oculus — began displaying error messages around 11:40 a.m. Eastern time, users reported. Within five minutes, Facebook had disappeared from the internet. Hours later, the sites were still not functioning.
Technology outages are not uncommon, but to have so many apps go dark from the world’s largest social media company at the same time was highly unusual. Facebook’s last significant outage was in 2019, when a technical error affected its sites for 24 hours, in a reminder that even the most powerful internet companies can still be sabotaged
This time, the cause of the outage remained unclear. Several hours into the incident, Facebook’s security experts were still trying to identify the root issue, according to an internal memo and employees briefed on the matter. Two members of its security team, who spoke on the condition of anonymity because they were not authorized to speak publicly, said it was unlikely that a cyberattack had taken place because one hack was unlikely to affect so many apps at once.
The social media giant, which is the second largest digital advertising platform in the world, was losing about $545,000 in U.S. ad revenue per hour during the outage, according to estimates from ad measurement firm Standard Media Index
The estimates were based on total Facebook and Instagram ad spending from major advertising agencies during January to August this year.
WhatsApp, the social-media giant’s instant messaging platform, was also down for over 35,000 users, while Messenger was down for nearly 9,800 users.
This one looks bigtime serious……………….. hopefully for the social media universe, it get’s fixed sooner than later. Fingers crossed.
@MarkPavelich CEO TheMarkConsulting.com
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