Is there someone you know at the office that wears a signature scent? A scent that, if you were to smell it anywhere else, it’d instantly remind you of them?
What about a look? Maybe you know a pocket square guy, or a suspender guy? Simple fashion queues, such as these, make someone stand out from the crowd.
Some entrepreneurs have swag, such as pens or golf balls- small items, with minimal cost, which become sought after calling cards, gaining them notoriety for having these items. These items become popular as giveaways at networking events, which is advertising that will have an event presence with no rental tag or sponsorship fee.
Here are some ways in which you can make yourself less forgettable:
- Have unique business cards. Unique materials used, QR codes linking to your website, great fonts and graphics… the options are endless. Find a great local print shop or try a more cost effective option online. People will be less likely to throw something away, which looks like a work of art.
- Get a logo. There are so many websites available where someone can get a custom designed logo for their business. It’ll give you consistent branding, and make you appear more polished than someone that doesn’t have one.
- Hire a designer. Perhaps you have a tired look? Your suits are from 2003, and your haircut is the same one you’ve been sporting since your high school grad yearbook.
- Accessorize. Watches, pins, pocket squares, tie clips, sunglasses, etc. These will all make you stand out and have you appear as though you chose to dress a certain way, rather than someone who is only wearing a suit because they were told to. It’s a power move.
- Find a catchphrase to use as a hashtag on social media. Even in seemingly unrelated posts, great entrepreneurs will use tags to products, brands, mottos, etc. which align with their personal branding.
However you decide to stand out, make sure you do. Be memorable. Someone may not remember your name, but if the day comes that they’ll need your services, it’ll be much easier for them to ask for the guy with the bowtie, or the woman with the glass business cards. Ok- those may not actually exist.
Just be memorable.
By @MarkPavelich CEO The Mark Consulting & Marketing