Today’s social media users spend more time than ever on platforms tailored to their generation. Social apps and networks let users share short-form content like videos, photos, GIFs, and text posts. Today’s youth are obsessed with these apps, and advertisers have noticed. Their mobile apps are called “social media ads” or “Tik Tok Ads.” If you haven’t started an advertising campaign yet, let’s explore this medium.
Advertising on TikTok?
Tik Tok, the “Instagram for teens,” was launched in 2015 and became popular among all ages. Millions log in daily since then. Advertisers have responded by creating social app ads. Tik Tok Ads let brands reach younger audiences on popular platforms. Tik Tok ads can be viewed on the app, unlike standard digital ads. On Tik Tok, they work like YouTube ads but are shorter. They are easier to view than digital ads.
How Does TikTok Advertising Work?
Tik Tok ads work like Instagram, Snapchat, and Facebook ads. If someone posts an ad in their feed, they can click on it to see more. The ad links to the poster’s page when clicked. Ads can be shared on feeds and in groups. Like on other social media platforms, Tik Tok users can browse channels and categories. Browse celebrity, music, and other channels. You can also browse categories like other social apps.
TikTok Ad Creation
Learn about Tik Tok ad types before making one. The most common Tik Tok ad is the video ad. Next is the native ad, which is similar to a regular ad but can be viewed inside the app. Interactive ads engage viewers with games or quizzes. An image ad on a channel is similar to a regular image ad. The main difference is that clicking the image takes the user to the page that posted the ad.
Ad Campaign Planning Tips
Partnerships: Reuse advertising campaigns. Connect with Tik Tok advertisers to learn what works. They can also advise on brand strategy. Know your audience: Know your audience when creating ads. This will help you decide what to post to reach your audience. Consistently post: Advertisers and users need the same posting schedule. To stay in their feed, you need to post your ad at the same time every time. Once you know what works for your brand, try different posting times and schedules. If a posting schedule isn’t working, change it. When to stop: EWWW. Your Tik Tok ads will only reach a limited audience. Stop posting ads when you peak.
Tik Tok advertising can easily generate business with the right strategy. Most brands don’t know where to start. We’ll protect you. This guide will show you how to use this innovative advertising method.
by @MarkPavelich CEO The Mark Consulting & Marketing