Could your marketing campaign use a kick in the butt in social media marketing?
If so, here are four simple helpful tips to help your marketing via social media:
1. Share at the best times.
There may not an exact best time to post, the optimum times to post on various platforms as follows: 9 a.m. to 11 a.m. EST for Google +, 1 p.m. to 3 p.m. for Twitter, 1 p.m. to 4 p.m. for Facebook,, 5 p.m. to 6 p.m. for Instagram, and 8 p.m. to 11 p.m. for Pinterest.
I’ve personally found that women tend to be online late on Facebook, Instagram and Pinterest. I typically wait until around 10 p.m. or 11 p.m. to post. When I’m working with an ecommerce site, the best time for me to post is Thursday night. My previous company Organize could sell almost three times the amount of products online on Thursday night as compared with any other night of the week.
2. Tell your startup story.
Great products sell, but great stories engage. As a startup you need to sell an amazing product and also be able to tell a great story about your startup. But the idea is to not turn your story into a PR exercise. You need to tell your story because it’s worth telling and gives your target customers a clear idea about the principles your startup stands for, long term objectives and how your startup can add value to their lives.
Create videos on your Youtube channel and talk about your startup story or publish your brand story. Make sure you talk about the challenges you faced while getting your new company up and running, and why you believe it’s all worth it. This will give your story just the right amount of emotional heft and positivity. Remember, most people love stories that are all about “beating the odds” and a “happy ending.” If you’ve got these two aspects covered, your startup story will deliver returns.
3. Send the right message to the right platform.
Every social media platform serves a different purpose and draws a distinctive audience. Understanding this can make your marketing efforts go more smoothly. For example, you wouldn’t want to promote a law firm on Instagram or Pinterest.
Test each platform to see how your audience responds. I’ve found that women tend to be on Pinterest, Instagram and Facebook, and men turn to Twitter and Google+ more.
4. Don’t just rely on organic strategies.
In a perfect world, organic SEO efforts would be enough for all your marketing needs. And best of all, it’s free. But the world isn’t perfect. Sometimes you have to pay for a spike in traffic.
A pay-per-click strategy is a great way to get immediate results. Use Google Adwords to advertise near specific searches of keywords and you’ll only pay if someone clicks on your ad.
And all the major social media platforms, including Facebook and Twitter, offer opportunities to purchase ads. Advertising is available on YouTube.
When you pay for placements, you expand your outreach outside of your current community of contacts in a rapid and effective way. While organic strategies are great, it doesn’t hurt to spend some money for ad placements on social media networks, with super reliable and aggressive Marketing companies and if you ask me, I will give you the number to the best one that I know of. Lol
By Mark Pavelich President Ceo The Mark Consulting & Marketing
Revolutionizing & Redefining The New Era In Marketing
“Time is MONEY ! While you’re selling your products & services,we’re selling YOU”
Social Media
Specialization in #Twitter, #Facebook, #YouTube, #Pinterest and #Instagram, page design and traffic generation. Ongoing #SocialMedia Campaigns (365 days a year). WE OPERATE IT FOR YOU EVERYDAY !!!! (24/7)
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The office is a group of creative individuals; Developers, Designers making ideas come alive for clients.
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Commercial production for national television, Infomercials for promotional use (online viral videos)
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Your company’s promotional products say a lot about your business. This means that they need to be eye-catching, well-designed, informative, and professional. Sales information that fits into all of these categories will help your business stand out from the crowd.
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Market demographic research – plan to target.
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Brand Development Strategy sessions. Business management – Employee motivation and inspiration, team building.