Your brand is missing your personal touch. It’s missing your signature story, the story of how you made it to where you are today. Your personal story is your personal brand, your hard work, the sleepless nights, the sweat, the tears, your struggle, your pain & the sacrifices you made, is what your brand represents.
- Show your personal brand.
What makes you different than your competitors? YOU. How you deal with clients, your hours, and your network. Your work ethic is what helped you shape your success and don’t be shy to pass along that wisdom!
- Ginuwine local community work.
Get out there and help, your community needs you. You can donate money but please do not forget to donate your time, shake some hands, and help out a charity. Find a charity that you truly care about, spread love, the universe will thank you for it.
- Answer the magic question, why.
Turn your mission statement into a marketing campaign! Why do you do what you do? Show your passion, your desires and ultimately your business goals. Explain how your service or product is more than just a want, that it’s a need.
- Videos & Visuals.
Document your journey, use social media to your advantage by capitalizing on video sharing, create engaging content and use the power of the internet to gain sales for your business. Personalize your videos and make your brand relatable to maximize your results.
- Use your experience.
All your life & work experiences have shaped you into the person you are today; your business is no different. Talk about your mentors & find a negative experience you encountered that turned out to be a blessing in disguise, use this positive gift as part of your marketing campaign.
- A Modern Touch.
Upgrade your look with fresh visuals, your website, your content, your billboards all have to speak like it’s 2016 not 1990. Your office could also use a make-over, your place of business is an important piece of you, you spend most of your days there, make sure it’s clean with a fresh paint job. You can accessorize your office for cheaper than you think. A comfortable workplace will allow you to think more creatively, and I’m sure your clients won’t complain.
Stay up-to-date with all things regarding your business, make sure you’re authentic and success awaits you.
Written by: Dave Pavelich.
Connect with Dave below.