What Snapchat Can do for Your Business

By May 16, 2016Blogposts

With over 100 million daily users, Snapchat has overtaken Instagram as the social media network among 12-19 year olds in the US. This is a social network with a massive promise. Facebook reportedly offered $3 billion for a takeover.

Some businesses are discouraged by the idea of disappearing content. They forget that with constant engagement, users will keep coming back for more. What sets Snapchat apart from other social networks?

  • No third party content – You have to create in-app content that can only be viewed on mobile
  • Direct messaging within built video and audio calling
  • You can see the viewers of your content
  • Higher organic engagement than other social networks

Once you have mastered the use of this amazing social networking platform, there are many ways you can put it to use as a business tool;

#Product teasing

Much like movies do with trailers, you can also give your customers a hint of what you are bringing to the market. If yours is a popular brand with hardcore fans, Snapchat’s self-destructing videos and photos are very ideal for doing a product teaser

#Go behind the curtains

Engaging the Snapchat community more by showing them what goes behind coming up with great products or services. Show staff at work, manufacturing processes and other stuff that the outside world never sees of your business. This will make them feel they belong and create strong brand loyalty.

# Tell interesting stories

You can make interesting Snapchat stories by stringing together short videos. The maximum length of Snapchat videos is 10 seconds which means you have to be creative into how they flow into each other. This will make for interesting views for those who don’t have the time to go through lengthy videos.

# Contests and promotions

Making while-they-last offers can be a great way of keeping your fans coming back to check whether there is an offer for the day. You can make exclusive deals that last as long as the posts and invite your fans to post selfies with your product to get coupons, discounts etc.

#Show bits of live events

Some exclusive events have a massive interest and following and fans would like to know what is going in real-time. Snapchat can be used for trade shows, product launches and unique events. The NBA used Snapchat during the 2014 draft which was followed massively by the fans

#Add some fun

Snapchat’s drawing and text tools allows for creativity with content. Add some fun and color to routine posts and show your fans the fun side of your business. We’ve set up multiple clients on Snapchat at The Mark Consulting & Marketing and the results so far have been incredible.

By Mark Pavelich President CEO The Mark Consulting & Marketing

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