It is a proven fact that a large percentage of content that goes viral is video. Marketing on YouTube is a smart move for better customer engagement, and sometimes a necessity like when making a product tutorial.
Businesses overlook a YouTube presence losing many opportunities for it. There are many benefits of video marketing via YouTube
1. Massive audience
As part of the Google Empire, YouTube gets preference in video results from Google queries. This means that your video has a chance to get seen among the 3 million per minute searches being done on Google.
In addition 30 million visitors go onto YouTube daily with the Channel reaching more people in the 18-34 yrs. bracket than any other. This is serious audience for any business.
- Rank better in searches
The more you market on YouTube and have growing hits, the better you rank on Google. The search engine prefers ranking video content better than text. Creating high quality content with video will see more backlinks created to your site and higher ranking.
60% of searchers will click on the first 3 results and 90% rarely go beyond the first page of results. Customers often associate higher Google ranking with better products/services meaning you will pull a good number.
- Viral marketing
With creative content it is very easy to make a viral marketing campaign. Video content has a higher pulling power than text and if creative and funny, viewers feel compelled to share it. Getting hundreds of thousands of views for a video is common on YouTube
- Easy social media sharing
Embedding YouTube videos to social media networks like Facebook, Twitter, Reddit and LinkedIn is very easy. Getting more shared on social media is a self-propagating cycle as the content goes viral. Lead generation by this method is very easy and can lead to serious conversion.
- Greater reach
Unlike social media like Facebook that revolve around friends and acquaintances, YouTube has a more global audience as viewers will click on any ranking result on Google or YouTube. Viewers are more attracted to interesting content rather than the creator of the content, regardless of where they are in the world.
- Content is forever
Content uploaded on YouTube remains as long as the channel is open. This means your content can be used in other formats such as presentations, video series and info graphics. Viewers interested in your product can easily see the other videos you have uploaded before.
We here at The Mark Consulting & Marketing have created numerous youtube channels & hundreds of videos for currant & past clients. Here are some examples below:
By Mark Pavelich President & CEO The Mark Consulting & Marketing
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Youtube channel & video examples:
Crystal Glass Canada https://www.youtube.com/watch?v=bQx6WJifjzA
Crystal Glass Canada https://www.youtube.com/watch?v=bQx6WJifjzA
Characters Fine Dining https://www.youtube.com/watch?v=e987i2etXsc
West Edmonton Christian Assembly https://www.youtube.com/watch?v=f1iWfgBDRfQ