As the number one business and personal add on feature of today’s modern landscape of commerce, the app continues to expand the functionality of mobile devices and lifestyles across the globe. This is great for consumers, but app makers now have a new challenge – it is getting increasingly difficult to get noticed. The most savvy app developers are making use of the new word of mouth, social media, to make their presence known among their competition. Here are some of the methods that some successful companies are taking.
– App creators can place their apps directly in front of the people who need it.
Social media is built on the back of information from the users of the platform. Users give away personal information and preferences more readily than in real life. This information is also much easier for a business to categorize and analyze. Because people are giving away information about themselves, it is very easy to place an application in front of people who will be likely to make a purchase, especially with so much iphone applications development. If a marketing campaign does not work, it is much easier to figure out why it did not work. Marketing strategies can also be easily moved around and transferred when social media is used.
– New app development companies can create a reputation for themselves online.
In some cases, people are more likely to purchase an application if they have heard of the creator for the studio from which the application comes. It is much easier for an at creator to make an impression by placing a resume on a site like LinkedIn and stay in front of an audience with side projects. In this way, an application can be marketed to an audience without having to hard-sell to them every five minutes.
– Even negative reviews can be used to a positive end.
Yes, even negative reviews can be used to the benefit of an application. First of all, reviews are in real time, so the solutions can be in real time. This instant feedback provides a sounding board that every application developer should take into consideration very seriously. However, this is not the only advantage of having reviews. There is training on how to manage your online presence if necessary.
An even bigger advantage is the ability to see exactly who reviewed your product negatively. This person can be placed into a demographic so that the application can be marketed away from them if there is a trend of a particular type of person to dislike the product.
There are always new ways in which people who develop applications are marketing themselves online. The best marketers will keep their ear to the street in order to stay on the cutting edge of the newest social media platforms and the freshest consumer base.
Brandon Leibowitz LA Social Media Examiner
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THE MARK CONSULTING & MARKETING